Recent Metis bootcamp graduate Vicky Szuflita won SwitchUp's quarterly gift card giveaway. As a followup, they featured her in a great Q&A about her background, her time at Metis, and her current role as the Deputy Data Director with the Democratic Party of North Carolina. She previously worked in account planning for an international advertising agency, and while she loved the creative aspects of an agency career, she wanted the skills to strengthen her ideas in a more quantitative way.
"I loved the role I was in – it was creative and very interesting," she told SwitchUp. "However, I never interrogated my ideas or insights using empirical evidence as deeply as I would have liked. My job required me to read a lot about culture and news, and it felt like everywhere I turned, in every industry, people were using data in amazing ways and I desperately wanted to be a part of it. I wanted to use data in my role but had no idea of where or how to get it or use it."
Read the full Q&A here.
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